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corporate event planner
08
AUG
2018

The Audience Hates Your Event Agenda – Five Surefire Rules To Fix It

Your event or conference audience really hates your agenda. Here are five surefire rules that will make people love your events … and make you a hero. Cruel & Inhuman Punishment If you’re an event planner, corporate event planner or conference planner I bet your event agenda hasn’t changed in years – a...
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Audience Segmentation
12
JUN
2018

Audience Segmentation – Why The Heck Aren’t You Doing It?

Audience Segmentation, do it and your event is more successful. Don’t do it and you get poorer results, a low Net Promoter Score or your attendance decreases. So why the heck aren’t you doing it? Audience Segmentation At any conference, event or meeting there are two groups. The people on the stage and the people in...
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influence behavior
01
MAY
2018

Your Real Job is to Influence Behavior at Corporate Events and Conferences

 It doesn’t matter what you do, your “real” job is to influence behavior. You can’t get the results you need until you influence the behavior of people you rely upon for success. Here’s what you need to know. Your “Real” Job It doesn’t matter if you’re the CEO, President, COO, Vice President of Sale or...
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Plan B
10
APR
2018

When Things are Going Down the Toilet – What’s Your Plan B?

What do you do when everything falls apart? When your business, marketing or event is making a flushing noise? When things go down the toilet – what’s you Plan B? Developing a backup plan makes it easier to handle difficult decisions and do the smart thing. Here’s how and when to make one. You’ll probably start with...
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event apps
06
MAR
2018

Smart Ways to Change Your Event App into a Powerful Attendance Builder

Your event app can boost attendance – or kill it. You can have more fun than anyone should have with an event app. You can even make your app a power tool to get more people to participate and have fun. But first, attendees have to use it! Here are some smart ways to change your event app into a powerful attendance...
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too many choices
06
FEB
2018

Brain Freeze – Fix the Paralyzing Problem of Too Many Choices

Shoving too many choices down the throats of customers and audiences has the same brain-numbing effect as a brain freeze. Here’s how to fix the paralyzing problem of too many choices that can kill your conference, event or marketing. You know how it feels. You’re shoveling ice cream in as fast as you can and your...
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pricing strategy
08
JAN
2018

The Gutsiest Pricing Strategy – Scratch The Value Itch

Pricing isn’t a tool it’s the whole point of the game. If you’re afraid to discuss price your business is in danger. Here’s the gutsiest pricing strategy I’ve ever seen. Scratch the Value Itch! The Gutsiest Pricing Strategy I was sitting in a psychologist’s office. No, it wasn’t a therapy...
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secrets of marketing
25
OCT
2016

Harry Potter and the Lost Secrets of Marketing

  Mediocre marketing means poor results. Do it right and it’s almost like magic. Have you forgotten the lost secrets of marketing? Let Harry Potter show you how. Digital Marketing vs. Traditional Marketing Okay, let’s forget age discrimination and be sensible. This isn’t a competition of techniques. Print...
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event evacuation
27
SEP
2016

How To Plan For An Event Evacuation – Move People Safely

  It can happen to you. An event evacuation is every planner’s or producer’s nightmare. You can take control and protect your attendees. Here’s how you plan for an event evacuation. Event emergencies are often the most ignored aspect of any event, meeting or conference. However they are the most critical planning...
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