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secrets of marketing
25
OCT
2016

Harry Potter and the Lost Secrets of Marketing

  Mediocre marketing means poor results. Do it right and it’s almost like magic. Have you forgotten the lost secrets of marketing? Let Harry Potter show you how. Digital Marketing vs. Traditional Marketing Okay, let’s forget age discrimination and be sensible. This isn’t a...
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event evacuation
27
SEP
2016

How To Plan For An Event Evacuation – Move People Safely

  It can happen to you. An event evacuation is every planner’s or producer’s nightmare. You can take control and protect your attendees. Here’s how you plan for an event evacuation. Event emergencies are often the most ignored aspect of any event, meeting or conference. However they...
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event emergency
23
AUG
2016

Can You Handle the #1 Event Emergency? – Attendees are in Danger

When an event emergency happens there’s no time for confusion and indecision. You only have moments to respond. Give the right response by planning ahead. Here are the keys to handling the #1 event emergency. An Event Emergency Plan You Can Use This is Part #2 of a three-part series on...
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event emergency
12
JUL
2016

Event Emergency – Are You Ready When It All Goes To Hell?

  The news is filled with unforeseen protests, shootings, terrorism and medical crises. Can you risk an event emergency? If you don’t have an Emergency Action Plan, your colleagues, attendees and organization are at risk. You owe it to them to take these basic steps now – before the...
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hack inside information
07
JUN
2016

Pick Someone’s Brain and Hack Inside Information

If you need to pick someone’s brain and hack inside information be smart. Use the “Tell me like I’m stupid” strategy. Here’s how you can get better information and have a better idea what to do with it. Pick Their Brains Picking someone’s brain means gathering all the key information...
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successful marketing
12
MAY
2016

Successful Marketing Is Like Satisfying Sex – Don’t Overthink It

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Successful marketing is like satisfying sex – don’t overthink it. If you dread marketing you aren’t doing it right. Here’s how enjoy it and do it more often. We Make It Too Difficult Marketing has a lot in common with gourmet cooking, Frisbee tossing and satisfying...
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conversion, compliance and measurable results
11
APR
2016

Improve Conversion, Compliance & Measurable Results – Make People Act

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Conversion, compliance and measurable results depend on key people making informed decisions and doing what you want them to do. Nothing happens if you overload them with too many confusing options. Too many choices destroy results. Relevant choices make people act. Here’s what you do....
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be remarkable and unforgettable
08
MAR
2016

Be Remarkable and Unforgettable – Stand Out & Get Noticed

If your marketing, messaging and events are forgettable you might as well be invisible. If it’s not memorable it’s mediocre. So be remarkable and unforgettable. Here’s how to stand out and get noticed. The secrets come from my personal trip to the Twilight Zone. This is a True...
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boost communication
02
FEB
2016

4 Effective Ways to Boost Communication and Maximize Marketing

Your customers, clients and employees are confused and frustrated. They really want to understand what you’re saying – BUT. If your messages and marketing are as clear as mud then you need to clean up your act. Here are 4 effective ways to boost communication and maximize marketing. Clear...
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