Big Ideas Blog

MAY

2014

Go From OK to GREAT – Turn Your Event Into a BRAND

Tags : architect, better, building, cnn, conference, design, experience, forbes, HOW, huffington, ideas, make, more, promise, results, smart

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Attendees remember and value great experiences at events and conferences. The others, they forget! You can build strong relationships and a powerful event brand only if you consistently deliver on your “event promise.” Take 60 seconds to learn how. People Love Brands Brands are our comfortable friends. They are...

APR

2014

Make Interview & Testimonial Videos that Speak to People

Posted By : Andy Johnston

Tags : architect, better, cnn, corporate, design, experience, forbes, HOW, huffington, ideas, impact, interstitial, length, make, more, presentations, results, smart, website

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Video interviews and testimonials can add credibility and believability to any event or conference. But only if you do them well. It takes more than a camera and a microphone. Here’s how your videos can really speak to people. People Listen to Individuals Years ago, radio and TV news discovered the strength of a...

APR

2014

Is Your Event Frozen? Build a Snowman

Posted By : Andy Johnston

Tags : agenda, architect, better, cnn, convention, design, Disney, engage, event, experience, forbes, HOW, huffington, ideas, involvement, make, results, rethink, smart

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At last, spring has begun and the winter snow is becoming a fond (maybe!) memory. But is your last conference in the deep freeze? Did the audience go home and forget it, so everything is the same, with no change and no progress? It’s not too late to rethink your next event and turbo-charge it from “nothing much...

APR

2014

Harness the Power of a Cheap T-Shirt

Posted By : Andy Johnston

Tags : apparel, architect, attract, branded, cnn, conference, convention, custom, design, engage, event, experience, forbes, group, HOW, huffington, ideas, involvement, make, people, printing, smart, tradeshow, tribe

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Attendee engagement doesn’t just happen. It has to be designed into the experience of a conference, event and convention from Day One. Like a great painting, an exceptional experience needs a canvas. So let’s take an old tool and reinvent it. You can create memorable event experiences with cheap t-shirts. Note To...

APR

2014

How to Explain Anything – Make Them Understand

Posted By : Andy Johnston

Tags : architect, audience, better, cnn, communicate, design, experience, forbes, HOW, huffington, ideas, influence, make, people, power, smart, understanding

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The first step in influencing anyone in business is explaining what you mean. People have to understand your ideas and how to do what you want them to do. Here’s how you can explain anything so people can actually understand you. What’s Wrong with Them? It’s maddening. You have something important that a person...

APR

2014

No One is Hired to Make Bad Decisions – Make Smart Choices

Posted By : Andy Johnston

Tags : advance, architect, better, career, choices, cnn, design, development, experience, forbes, good, huffington, ideas, leadership, make, promotion, smart

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You may be an expert, loaded with skills and insight but you are judged by the decisions you make. No one is hired to make bad decisions. Make smart ones! Your company and your team expect you to make smart choices. No one wakes up in the morning planning to make bad decisions. It’s not a personal goal. Actually, every...

MAR

2014

Keep ‘Em Hungry! Feed Them Bite-Size Event Marketing

Posted By : Andy Johnston

Tags : architect, attendance, better, build, cnn, deliver, design, experience, forbes, HOW, huffington, ideas, increase, make, registration, results, smart

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Did you know you can make your event marketing so attractive & delicious that people can’t resist? Here’s a new marketing strategy that makes people want to register and attend. Instead of hitting them with a heavy, three-course banquet of marketing, serve them a series of tasty, addictive snacks. Just like the...

MAR

2014

New Ways to Make Workshops More Successful & Super-Productive

Posted By : Andy Johnston

Tags : architect, better, cnn, content, creative, deliver, design, experience, forbes, HOW, huffington, ideas, make, results, smart, training, valuable

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Every day, millions of people attend millions of workshop and training sessions globally. Workshops can be valuable ways to gain skills and insight – or they can be slow-motion ordeals. Here are some new tips to make workshops more effective, memorable and fun. The Most Undervalued Sessions I can never understand why...

MAR

2014

Follow The PB&J Formula for Amazing Events

Posted By : Andy Johnston

Tags : audience, better, cnn, content, creative, design, experience, Facebook, forbes, HOW, huffington, ideas, make, message, smart, sticky, valuable, videos

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Is your audience starving for substance while choking on too much flash & trash? People want and need a special recipe of style and substance to feel that the “experience” of your event is worth the time and effort. Serve tasty content by modeling your event after an old friend – the PB&J. Amazing Event...

‹ Previous 1 2 345 6 7 Next ›Last »

Go From OK to GREAT – Turn Your Event Into a BRAND

Make Interview & Testimonial Videos that Speak to People

Is Your Event Frozen? Build a Snowman

Harness the Power of a Cheap T-Shirt

How to Explain Anything – Make Them Understand

No One is Hired to Make Bad Decisions – Make Smart Choices

Keep ‘Em Hungry! Feed Them Bite-Size Event Marketing

New Ways to Make Workshops More Successful & Super-Productive

Follow The PB&J Formula for Amazing Events

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