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Category

Be The Best Choice
08
JAN
2018
pricing strategy

The Gutsiest Pricing Strategy – Scratch The Value Itch

Pricing isn’t a tool it’s the whole point of the game. If you’re afraid to discuss price your business is in danger. Here’s the gutsiest pricing strategy I’ve ever seen. Scratch the Value Itch! The Gutsiest Pricing Strategy I was sitting in a...
12
MAY
2016
successful marketing

Successful Marketing Is Like Satisfying Sex – Don’t Overthink It

Successful marketing is like satisfying sex – don’t overthink it. If you dread marketing you aren’t doing it right. Here’s how enjoy it and do it more often. We Make It Too Difficult Marketing has a lot in common with gourmet cooking, Frisbee tossing and...
11
APR
2016
conversion, compliance and measurable results

Improve Conversion, Compliance & Measurable Results – Make People Act

Conversion, compliance and measurable results depend on key people making informed decisions and doing what you want them to do. Nothing happens if you overload them with too many confusing options. Too many choices destroy results. Relevant choices make people act. Here’s what...
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