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attendee
02
APR
2013

Make Your Audience Do What You Want – Hit Them With a Lightning Bolt!

Talk about an electrifying experience! I’m at a national sales meeting, and I’ve been brought in to help refine and focus the presentations and manage the content. Now it’s all happening and I’m watching. Blam – right between the eyes I’m hit with a realization I’d missed. “Wow,...
27
MAR
2013

Audience Segmentation is as Easy as Lick, Twist, Dunk!

Do you want to make your meeting, marketing and communication content more relevant, personal and actionable to audiences?  You don’t need statistical analysis. You need Oreos and a cold glass of milk. At 3 years old, McKenna looked exactly like Cindy Lou Who from the Grinch...
27
FEB
2013

Forget Competitions – Attendees Just Want to Play Around!

Your next event belongs to gamers. I don’t mean a bunch of geeky teenagers indulging their fantasies until their skin clears up. These gamers are the majority of the people in the audience, the trade show, workshops, weddings and your customer base. Are business games and...
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