andy@ideagroupatlanta.com | (404) 213-4416
12
JUN
2018
Audience Segmentation

Audience Segmentation – Why The Heck Aren’t You Doing It?

Audience Segmentation, do it and your event is more successful. Don’t do it and you get poorer results, a low Net Promoter Score or your attendance decreases. So why the heck aren’t you doing it? Audience Segmentation At any conference, event or meeting there are two groups. The...
01
MAY
2018
influence behavior

Your Real Job is to Influence Behavior at Corporate Events and Conferences

 It doesn’t matter what you do, your “real” job is to influence behavior. You can’t get the results you need until you influence the behavior of people you rely upon for success. Here’s what you need to know. Your “Real” Job It doesn’t matter if you’re the CEO,...
29
APR
2014

Make Interview & Testimonial Videos that Speak to People

Video interviews and testimonials can add credibility and believability  to any event or conference. But only if you do them well. It takes more than a camera and a microphone. Here’s how your videos can really speak to people. People Listen to Individuals Years ago, radio and TV...