andy@ideagroupatlanta.com | (404) 213-4416
20
NOV
2013

Results RX – The Cure for Common Communications

There’s a big difference between what we want to show, say and explain in business – and what people want to see, hear and understand. How do you make people do what you want them to do – whether it’s buy a product, book a hotel or attend a conference? Here’s the prescription to...
01
MAY
2013

Want a Better Meeting Message? Get Three Cows, a Ladder and a Can of Paint!

Three cows, a ladder and a can of paint – it’s a classic success strategy for creating a powerful message that helps people to understand and value your event, trade show or marketing campaign. How do you create a powerful message? We’ll talk bovine business plans in a minute....
09
APR
2013

Zombie Audiences From Hell – Stop The Apocalypse!

The CEO is presenting point-by-point information. It’s tough – no sugarcoating. In the audience many heads are bowed. Maybe it’s from the weight of the message or even in prayer. Then you notice the soft glow that flickers across their faces. They’re gone, lost in their...