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engagement
06
OCT
2015

You Can Make Money at Trade Shows – Be Successful

If your trade show goals are to build awareness & collect sales leads – stay home. Smarter companies will eat your lunch. You can make money at trade shows. The first trade show I attended was over 30 years ago. The latest one was about a month ago. Do you want to know what’s...
16
OCT
2013

Trade Shows are Too Polite – It’s Time to be Breaking Bad!

Don’t play fair at trade shows. Take some tips from “Breaking Bad” and don’t be too polite. You may be the nicest, most generous person in the world, but you need to channel your inner Walter White and do what has to be done. Here’s how to generate more business and revenue...
12
JUN
2013

Q&A Sessions are Like Juggling Chainsaws – Now You Can Master Them!

Have you ever seen The Passing Zone – those crazy guys who juggle chainsaws? They stand on stage and toss the roaring things back and forth while making jokes. As insane and crazy as it is, it’s safer than a Q&A session. All the crazy guys can do is lose an arm or some...
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