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24
OCT
2013

Don’t Treat People Like Cattle – Surefire Tips For Better Event Signage

No one like to be treated like cattle, but that’s what poorly designed event signage does. Make sure your signage treats people like VIPs and not part of a herd. Here’s how to make better event signage that’s clear, effective and gets people where they’re supposed to go....
09
OCT
2013

Three Ways to Make Panel Discussions More Engaging, Authentic & Honest

A group of experts are having a spirited, energetic discussion about a topic of extreme interest to the audience. People lean forward, listening to every word and reacting. This is what a panel discussion is supposed to be like. Do yours fall short? Panels can be highlights of an...
16
JUL
2013

Stop Scope Creep – Before It Kills Projects, Marketing & Events

Scope Creep kills. It may be the #1 reason why events, marketing, programs, and communication don’t meet objectives. You can exterminate it. You can stop Scope Creep – before it kills your projects, marketing and events. Here’s how to stop scope creep and prevent it...