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Category

Audience Activation
24
MAR
2014

Keep ‘Em Hungry! Feed Them Bite-Size Event Marketing

Did you know you can make your event marketing so attractive & delicious that people can’t resist? Here’s a new marketing strategy that makes people want to register and attend. Instead of hitting them with a heavy, three-course banquet of marketing, serve them a series of...
04
MAR
2014

Transform Save the Date Emails Into Powerful Event Marketing

The single largest challenge for any event, meeting or conference is building attendance. Audience activation begins with the first email. Let’s transform the lowly Save the Date email from a useless placeholder into a powerful event marketing effort. Priority #1 Building...
07
FEB
2014

Grab Them And Hold Them – Tell Business Stories That Move People

This just in: Current business buzz is all about “storytelling.” Some companies consider it the number one business skill leaders should master. Why? Stories engage people and motivate change. They make people feel and act! Here are some new storytelling techniques to move...
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