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too many choices
06
FEB
2018

Brain Freeze – Fix the Paralyzing Problem of Too Many Choices

Shoving too many choices down the throats of customers and audiences has the same brain-numbing effect as a brain freeze. Here’s how to fix the paralyzing problem of too many choices that can kill your conference, event or marketing. You know how it feels. You’re shoveling ice cream in as fast as you can and your...
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pricing strategy
08
JAN
2018

The Gutsiest Pricing Strategy – Scratch The Value Itch

Pricing isn’t a tool it’s the whole point of the game. If you’re afraid to discuss price your business is in danger. Here’s the gutsiest pricing strategy I’ve ever seen. Scratch the Value Itch! The Gutsiest Pricing Strategy I was sitting in a psychologist’s office. No, it wasn’t a therapy...
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secrets of marketing
25
OCT
2016

Harry Potter and the Lost Secrets of Marketing

  Mediocre marketing means poor results. Do it right and it’s almost like magic. Have you forgotten the lost secrets of marketing? Let Harry Potter show you how. Digital Marketing vs. Traditional Marketing Okay, let’s forget age discrimination and be sensible. This isn’t a competition of techniques. Print...
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event evacuation
27
SEP
2016

How To Plan For An Event Evacuation – Move People Safely

  It can happen to you. An event evacuation is every planner’s or producer’s nightmare. You can take control and protect your attendees. Here’s how you plan for an event evacuation. Event emergencies are often the most ignored aspect of any event, meeting or conference. However they are the most critical planning...
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event emergency
23
AUG
2016

Can You Handle the #1 Event Emergency? – Attendees are in Danger

When an event emergency happens there’s no time for confusion and indecision. You only have moments to respond. Give the right response by planning ahead. Here are the keys to handling the #1 event emergency. An Event Emergency Plan You Can Use This is Part #2 of a three-part series on handling event emergencies. For...
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event emergency
12
JUL
2016

Event Emergency – Are You Ready When It All Goes To Hell?

  The news is filled with unforeseen protests, shootings, terrorism and medical crises. Can you risk an event emergency? If you don’t have an Emergency Action Plan, your colleagues, attendees and organization are at risk. You owe it to them to take these basic steps now – before the worst case happens. Event 911...
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hack inside information
07
JUN
2016

Pick Someone’s Brain and Hack Inside Information

If you need to pick someone’s brain and hack inside information be smart. Use the “Tell me like I’m stupid” strategy. Here’s how you can get better information and have a better idea what to do with it. Pick Their Brains Picking someone’s brain means gathering all the key information that you need to accomplish...
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successful marketing
12
MAY
2016

Successful Marketing Is Like Satisfying Sex – Don’t Overthink It

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Successful marketing is like satisfying sex – don’t overthink it. If you dread marketing you aren’t doing it right. Here’s how enjoy it and do it more often. We Make It Too Difficult Marketing has a lot in common with gourmet cooking, Frisbee tossing and satisfying sex. They aren’t difficult –...
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conversion, compliance and measurable results
11
APR
2016

Improve Conversion, Compliance & Measurable Results – Make People Act

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Conversion, compliance and measurable results depend on key people making informed decisions and doing what you want them to do. Nothing happens if you overload them with too many confusing options. Too many choices destroy results. Relevant choices make people act. Here’s what you do. What’s It All About? The...
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