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Category

Designing Experiences
06
FEB
2018
too many choices

Brain Freeze – Fix the Paralyzing Problem of Too Many Choices

Shoving too many choices down the throats of customers and audiences has the same brain-numbing effect as a brain freeze. Here’s how to fix the paralyzing problem of too many choices that can kill your conference, event or marketing. You know how it feels. You’re shoveling...
01
DEC
2015
communicate

How to Communicate With Your Customers, Dealers and Franchisees

Customers, dealers and franchisees are the toughest audiences of all. There is money on the line and they want something valuable. Here’s how to communicate with your customers, dealers and franchisees and get results. Stakes are High Employee and other internal audiences are...
06
OCT
2015

You Can Make Money at Trade Shows – Be Successful

If your trade show goals are to build awareness & collect sales leads – stay home. Smarter companies will eat your lunch. You can make money at trade shows. The first trade show I attended was over 30 years ago. The latest one was about a month ago. Do you want to know what’s...
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