andy@ideagroupatlanta.com | (404) 213-4416
20
NOV
2013

Results RX – The Cure for Common Communications

There’s a big difference between what we want to show, say and explain in business – and what people want to see, hear and understand. How do you make people do what you want them to do – whether it’s buy a product, book a hotel or attend a conference? Here’s the prescription to...
25
JUN
2013

Four Lessons on Grabbing Attention from Some Old F@®t on the Beach!

Just because you are talking, you can’t assume that anyone is paying attention. Grab it in your marketing, meetings and communications with these four unexpected lessons. You have to shake things up! Hit The Beach! Four kids fearlessly hit the beach. Three 12-year-olds and...
22
MAY
2013

Get Edgy! Slap a Tattoo on Your Content

I’m standing at the magazine rack at the grocery store. Newsweek is gone, and 82 other magazines closed in 2012. But right under my nose is a clear indication of the future of content – three slick magazines devoted to tattoos. There are close to two dozen in print. Obviously,...