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communications
15
JAN
2013

Seven Looney Ways To Make Your Events Predictably Unpredictable

The problem with predictable events is there’s no surprise. No matter how hard you try it’s “déjà vu all over again. Here are some unexpected ways to make your events unpredictable. My favorite cartoons begin with the Road Runner and Wile E. Coyote and fake...
08
JAN
2013

Build Attendance & Engagement With Better Event Invitations

If people don’t attend your event, you’re dead. Audience activation begins with the very first invitation. It doesn’t matter if it’s a conference for 5,000 people or a corporate meeting for 50 – the invitation isn’t about information. It’s about marketing. It’s designed to...
02
JAN
2013

Strategic Planning For People Who Don’t Like To Plan

Sometime around the turn of the century strategic planning got kicked to the curb. Many organizations felt it was faster to shoot from the hip. Maybe it was the belief that planning can only be done by the highest executives in the mists of Mount Olympus. Mere mortals simp...
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