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conference
15
JAN
2013

Seven Looney Ways To Make Your Events Predictably Unpredictable

The problem with predictable events is there’s no surprise. No matter how hard you try it’s “déjà vu all over again. Here are some unexpected ways to make your events unpredictable. My favorite cartoons begin with the Road Runner and Wile E. Coyote and fake...
08
JAN
2013

Build Attendance & Engagement With Better Event Invitations

If people don’t attend your event, you’re dead. Audience activation begins with the very first invitation. It doesn’t matter if it’s a conference for 5,000 people or a corporate meeting for 50 – the invitation isn’t about information. It’s about marketing. It’s designed to...
18
DEC
2012

Does This Meeting Make My Butt Look Big?

Any person who sits through six hours of a conference, meeting or workshop should be declared legally dead and their estate probated. Is there anyone who is championing the cause of marathon meetings? Can we agree that we need to design better meeting agendas? We already know...
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