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23
APR
2013

Steve Jobs Was the Master of Meaning – And You Can Be One, Too

Steve Jobs wasn’t too concerned about how he grabbed your attention. He wasn’t above being theatrical, putting on a show or even making fun of himself. All he wanted was for you to pay attention. You can be a master of meaning and get the results you need. He was a...
09
APR
2013

Zombie Audiences From Hell – Stop The Apocalypse!

The CEO is presenting point-by-point information. It’s tough – no sugarcoating. In the audience many heads are bowed. Maybe it’s from the weight of the message or even in prayer. Then you notice the soft glow that flickers across their faces. They’re gone, lost in their...
02
APR
2013

Make Your Audience Do What You Want – Hit Them With a Lightning Bolt!

Talk about an electrifying experience! I’m at a national sales meeting, and I’ve been brought in to help refine and focus the presentations and manage the content. Now it’s all happening and I’m watching. Blam – right between the eyes I’m hit with a realization I’d missed. “Wow,...

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