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Tag

marketing
08
JAN
2013

Build Attendance & Engagement With Better Event Invitations

If people don’t attend your event, you’re dead. Audience activation begins with the very first invitation. It doesn’t matter if it’s a conference for 5,000 people or a corporate meeting for 50 – the invitation isn’t about information. It’s about marketing. It’s designed to...
02
JAN
2013

Strategic Planning For People Who Don’t Like To Plan

Sometime around the turn of the century strategic planning got kicked to the curb. Many organizations felt it was faster to shoot from the hip. Maybe it was the belief that planning can only be done by the highest executives in the mists of Mount Olympus. Mere mortals simp...
11
DEC
2012

Measuring Your Golden Eggs

Results are a “big dang deal” – we all live and die by them. Oh how we love those golden eggs that start with R … ROI, ROE, ROR… add your metric here. But I’ve been wondering if we are making things too complicated. Are there easy ways to increase value in business? People are...
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