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24
JAN
2014

Plain Talk About Clear Content – Shakespeare Tells You How

What are you trying to say? If the audience doesn’t understand, you’re wasting time. Let Shakespeare show you how to make content clear and understandable. Shakespeare Invented “Business Speak” Shakespeare was more than one of the world’s most famous writers – he invented...
20
NOV
2013

Results RX – The Cure for Common Communications

There’s a big difference between what we want to show, say and explain in business – and what people want to see, hear and understand. How do you make people do what you want them to do – whether it’s buy a product, book a hotel or attend a conference? Here’s the prescription to...
14
NOV
2013

Content GPS – How to Speak The Audience’s Language

Once you understand how your clients, customers, employees and audiences think you can communicate with more influence and authority. What we need is a communications GPS and a map that shows us how to speak the audience’s language. Here’s how to develop messages that reach...