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measure
27
MAR
2013

Audience Segmentation is as Easy as Lick, Twist, Dunk!

Do you want to make your meeting, marketing and communication content more relevant, personal and actionable to audiences?  You don’t need statistical analysis. You need Oreos and a cold glass of milk. At 3 years old, McKenna looked exactly like Cindy Lou Who from the Grinch...
12
FEB
2013

There’s Nothing More Dangerous Than A Successful Event

The audience applauds, the surveys show dazzling reviews, presenters, executives, marketing and trade show teams are getting tennis elbow from patting each other on the back. What are you going to do next time? That’s easy. Design more successful events. Don’t mess with success....
02
JAN
2013

Strategic Planning For People Who Don’t Like To Plan

Sometime around the turn of the century strategic planning got kicked to the curb. Many organizations felt it was faster to shoot from the hip. Maybe it was the belief that planning can only be done by the highest executives in the mists of Mount Olympus. Mere mortals simp...
12

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