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12
JUN
2018
Audience Segmentation

Audience Segmentation – Why The Heck Aren’t You Doing It?

Audience Segmentation, do it and your event is more successful. Don’t do it and you get poorer results, a low Net Promoter Score or your attendance decreases. So why the heck aren’t you doing it? Audience Segmentation At any conference, event or meeting there are two groups. The...
25
JUN
2014

How To Design The Next Great Event – Take Baby Steps

So, you’re rocking along. Every event comes off like clockwork. The attendance is pretty stable. You’re even on schedule. This is heaven, right? But, (there’s always a “but”) it’s all execution. As comfortable as it feels you are only going through the motions. There’s no juice,...
17
JUN
2014

Rock Your Event Content Like a Superstar DJ

Here’s news you need to know: Your corporate event, conference or meeting has a lot in common with the hottest nightclubs in the world. People are there for the experience, to meet people, to move – but their attention spans are getting shorter every day. To max out the moment,...
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