andy@ideagroupatlanta.com | (404) 213-4416
18
DEC
2012

Does This Meeting Make My Butt Look Big?

Any person who sits through six hours of a conference, meeting or workshop should be declared legally dead and their estate probated. Is there anyone who is championing the cause of marathon meetings? Can we agree that we need to design better meeting agendas? We already know...
04
DEC
2012

The Real Housewives of Content

It’s outrageous, unbelievable and incredibly bad TV, but I can’t stop watching it. There is something hypnotic about “The Real Housewives” that hooks you. My family was planning an intervention until I explained that I was doing research – seriously. “The Real Housewives” is a...
30
NOV
2012

Why People Attend Your Events

I recently attended a major conference for a large hospitality company. I’ve been involved in the production of this annual event since the early 1990s and watched it grow and evolve each year. This year about 6000 people attended and I couldn’t help looking at the throngs of...