andy@ideagroupatlanta.com | (404) 213-4416
18
FEB
2013

Great Content is Like Cooking Collard Greens

  Do you dream of something intriguing, spicy and with just enough of an edge to keep you interested? Do you wish you could find something that got better and better and kept you coming back for more? We’re talking about creating great content – and cooking collard greens! I...
11
DEC
2012

Measuring Your Golden Eggs

Results are a “big dang deal” – we all live and die by them. Oh how we love those golden eggs that start with R … ROI, ROE, ROR… add your metric here. But I’ve been wondering if we are making things too complicated. Are there easy ways to increase value in business? People are...
30
NOV
2012

Why People Attend Your Events

I recently attended a major conference for a large hospitality company. I’ve been involved in the production of this annual event since the early 1990s and watched it grow and evolve each year. This year about 6000 people attended and I couldn’t help looking at the throngs of...