andy@ideagroupatlanta.com | (404) 213-4416
15
JAN
2013

Seven Looney Ways To Make Your Events Predictably Unpredictable

The problem with predictable events is there’s no surprise. No matter how hard you try it’s “déjà vu all over again. Here are some unexpected ways to make your events unpredictable. My favorite cartoons begin with the Road Runner and Wile E. Coyote and fake...
18
DEC
2012

Does This Meeting Make My Butt Look Big?

Any person who sits through six hours of a conference, meeting or workshop should be declared legally dead and their estate probated. Is there anyone who is championing the cause of marathon meetings? Can we agree that we need to design better meeting agendas? We already know...
30
NOV
2012

Why People Attend Your Events

I recently attended a major conference for a large hospitality company. I’ve been involved in the production of this annual event since the early 1990s and watched it grow and evolve each year. This year about 6000 people attended and I couldn’t help looking at the throngs of...