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Tag

successful
08
JAN
2018
pricing strategy

The Gutsiest Pricing Strategy – Scratch The Value Itch

Pricing isn’t a tool it’s the whole point of the game. If you’re afraid to discuss price your business is in danger. Here’s the gutsiest pricing strategy I’ve ever seen. Scratch the Value Itch! The Gutsiest Pricing Strategy I was sitting in a...
07
JUN
2016
hack inside information

Pick Someone’s Brain and Hack Inside Information

If you need to pick someone’s brain and hack inside information be smart. Use the “Tell me like I’m stupid” strategy. Here’s how you can get better information and have a better idea what to do with it. Pick Their Brains Picking someone’s brain means gathering all the key...
12
FEB
2013

There’s Nothing More Dangerous Than A Successful Event

The audience applauds, the surveys show dazzling reviews, presenters, executives, marketing and trade show teams are getting tennis elbow from patting each other on the back. What are you going to do next time? That’s easy. Design more successful events. Don’t mess with success....

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