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Tag

event
12
JUN
2018
Audience Segmentation

Audience Segmentation – Why The Heck Aren’t You Doing It?

Audience Segmentation, do it and your event is more successful. Don’t do it and you get poorer results, a low Net Promoter Score or your attendance decreases. So why the heck aren’t you doing it? Audience Segmentation At any conference, event or meeting there are two groups. The...
06
OCT
2015

You Can Make Money at Trade Shows – Be Successful

If your trade show goals are to build awareness & collect sales leads – stay home. Smarter companies will eat your lunch. You can make money at trade shows. The first trade show I attended was over 30 years ago. The latest one was about a month ago. Do you want to know what’s...
25
JUN
2014

How To Design The Next Great Event – Take Baby Steps

So, you’re rocking along. Every event comes off like clockwork. The attendance is pretty stable. You’re even on schedule. This is heaven, right? But, (there’s always a “but”) it’s all execution. As comfortable as it feels you are only going through the motions. There’s no juice,...
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