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experience
12
JUN
2018
Audience Segmentation

Audience Segmentation – Why The Heck Aren’t You Doing It?

Audience Segmentation, do it and your event is more successful. Don’t do it and you get poorer results, a low Net Promoter Score or your attendance decreases. So why the heck aren’t you doing it? Audience Segmentation At any conference, event or meeting there are two groups. The...
06
MAR
2018
event apps

Smart Ways to Change Your Event App into a Powerful Attendance Builder

Your event app can boost attendance – or kill it. You can have more fun than anyone should have with an event app. You can even make your app a power tool to get more people to participate and have fun. But first, attendees have to use it! Here are some smart ways to change your...
25
OCT
2016
secrets of marketing

Harry Potter and the Lost Secrets of Marketing

  Mediocre marketing means poor results. Do it right and it’s almost like magic. Have you forgotten the lost secrets of marketing? Let Harry Potter show you how. Digital Marketing vs. Traditional Marketing Okay, let’s forget age discrimination and be sensible. This...
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