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12
MAY
2016
successful marketing

Successful Marketing Is Like Satisfying Sex – Don’t Overthink It

Successful marketing is like satisfying sex – don’t overthink it. If you dread marketing you aren’t doing it right. Here’s how enjoy it and do it more often. We Make It Too Difficult Marketing has a lot in common with gourmet cooking, Frisbee tossing and...
11
APR
2016
conversion, compliance and measurable results

Improve Conversion, Compliance & Measurable Results – Make People Act

Conversion, compliance and measurable results depend on key people making informed decisions and doing what you want them to do. Nothing happens if you overload them with too many confusing options. Too many choices destroy results. Relevant choices make people act. Here’s what...
02
FEB
2016
boost communication

4 Effective Ways to Boost Communication and Maximize Marketing

Your customers, clients and employees are confused and frustrated. They really want to understand what you’re saying – BUT. If your messages and marketing are as clear as mud then you need to clean up your act. Here are 4 effective ways to boost communication and maximize...