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12
FEB
2013

There’s Nothing More Dangerous Than A Successful Event

The audience applauds, the surveys show dazzling reviews, presenters, executives, marketing and trade show teams are getting tennis elbow from patting each other on the back. What are you going to do next time? That’s easy. Design more successful events. Don’t mess with success....
07
FEB
2013

How To Hook An Audience – Secrets Of Engagement

Want to know the secrets of audience engagement? Start here! According to the Associated Press: The average attention span of a human in 2013 – 8 seconds. The average attention span of a gold fish – 9 seconds. Our attention span is less than a goldfish! I don’t make this stuff up...
15
JAN
2013

Seven Looney Ways To Make Your Events Predictably Unpredictable

The problem with predictable events is there’s no surprise. No matter how hard you try it’s “déjà vu all over again. Here are some unexpected ways to make your events unpredictable. My favorite cartoons begin with the Road Runner and Wile E. Coyote and fake...
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