Big Ideas Blog

MAY

2013

Six Ways To Make Award Ceremonies Faster, Shorter & More Rewarding

Tags : audience, award, awards, bad, banquet, best, better, boring, ceremony, corporate, engagement, events, ideas, improve, incentive, meetings, objectives, planning, practices, results, smart, strategic, strategy, success, ways, winners

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Have you ever had the indescribable joy of sitting next to the world’s most annoying person on a six-hour flight? That’s how most people feel about award ceremonies. They are an ordeal for both the winners and the lose … – well, the other people in the audience. What we need are some ideas for award ceremonies! Here...

MAY

2013

Get Edgy! Slap a Tattoo on Your Content

Posted By : Andy Johnston

Tags : attitude, audiences, authentic, communications, content, corporate, create, design, edge, edgy, events, experience, HOW, ideas, marketing, provocative, relevant, sexier, tattoo, tattoos, valuable, write

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I’m standing at the magazine rack at the grocery store. Newsweek is gone, and 82 other magazines closed in 2012. But right under my nose is a clear indication of the future of content – three slick magazines devoted to tattoos. There are close to two dozen in print. Obviously, there’s plenty of demand for print...

MAY

2013

How Not To Fail At Anything – Ever

Posted By : Andy Johnston

Tags : ability, avoid, be, better, communications, corporate, create, events, execution, experience, failing, failure, HOW, ideas, marketing, results, skills, talents, valuable, value

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Millions of words have been written about how to come back after failure. It’s been said that failure is actually motivating. It stimulates more awareness, decisions and action than just about any other activity. Of course, so does being chased by ravenous lions. Frankly, I’d rather avoid failure in the first place....

MAY

2013

Six Smooth Moves That Make You Look Smart

Posted By : Andy Johnston

Tags : be, better, boss, career, clients, communications, corporate, education, events, execution, experience, HOW, ideas, kindness, marketing, moves, personal, quality, recognition, results, skills, smart, smarter, talents, valuable, value

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Okay, you have it down! You’re a pro and make things run so efficiently that it looks like magic. Still, there are things you need to do to remind people that you are the best. You may have done 100 events, written 1000 communication or marketing pieces and managed countless trade shows – but people are still...

MAY

2013

Want a Better Meeting Message? Get Three Cows, a Ladder and a Can of Paint!

Posted By : Andy Johnston

Tags : audience, better, communications, compelling, content, corporate, emotions, entertaining, events, exciting, experience, feelings, ideas, improve, marketing, meaning, meetings, messages, needs, objectives, personal, results, umbrella, value

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Three cows, a ladder and a can of paint – it’s a classic success strategy for creating a powerful message that helps people to understand and value your event, trade show or marketing campaign. How do you create a powerful message? We’ll talk bovine business plans in a minute. First, let’s talk message. If you had to...

APR

2013

Steve Jobs Was the Master of Meaning – And You Can Be One, Too

Posted By : Andy Johnston

Tags : audience, communications, compelling, content, corporate, entertaining, events, exciting, executives, experience, experiences, feelings, human, ideas, improve, insight, inspire, involve, leadership, marketing, meaningful, meetings, messages, needs, objectives, personal, presentations, results, value

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Steve Jobs wasn’t too concerned about how he grabbed your attention. He wasn’t above being theatrical, putting on a show or even making fun of himself. All he wanted was for you to pay attention. You can be a master of meaning and get the results you need. He was a creative, innovative entrepreneur who made...

APR

2013

Hit The Play Button – Make Your Event Music Rock the House!

Posted By : Andy Johnston

Tags : audience, communications, copyright, corporate, entertaining, events, exciting, experience, human, involve, marketing, meetings, music, people, presentations, shows, songs, walk-in, walk-out

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The crowd is on their feet. Moving, clapping – some people are even dancing in the aisles. For the moment they are one group, sharing an experience. It’s amazing, and the show hasn’t even started. This isn’t a concert – it’s a corporate event and this is just walk-in! Have you ever had something like that happen? How...

APR

2013

Zombie Audiences From Hell – Stop The Apocalypse!

Posted By : Andy Johnston

Tags : audience, better, clear, communications, content, corporate, emotions, entertaining, events, experience, facts, feelings, human, improve, insight, insights, involve, marketing, meetings, messages, needs, objectives, relevance, relevant, results, show, stories, storytelling, value

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The CEO is presenting point-by-point information. It’s tough – no sugarcoating. In the audience many heads are bowed. Maybe it’s from the weight of the message or even in prayer. Then you notice the soft glow that flickers across their faces. They’re gone, lost in their smartphones. They have tuned out and aren’t even...

APR

2013

Make Your Audience Do What You Want – Hit Them With a Lightning Bolt!

Posted By : Andy Johnston

Tags : attendee, audience, best, better, communications, content, customers, data, events, executives, experience, facts, focus, improve, insight, insights, involve, leadership, marketing, meetings, needs, objectives, presentations, relevance, relevant, results, strategic, strategy, value

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Talk about an electrifying experience! I’m at a national sales meeting, and I’ve been brought in to help refine and focus the presentations and manage the content. Now it’s all happening and I’m watching. Blam – right between the eyes I’m hit with a realization I’d missed. “Wow, this is something I can really use!” I...

« First ‹ Previous 6 7 8910 11 12 Next ›Last »

Six Ways To Make Award Ceremonies Faster, Shorter & More Rewarding

Get Edgy! Slap a Tattoo on Your Content

How Not To Fail At Anything – Ever

Six Smooth Moves That Make You Look Smart

Want a Better Meeting Message? Get Three Cows, a Ladder and a Can of Paint!

Steve Jobs Was the Master of Meaning – And You Can Be One, Too

Hit The Play Button – Make Your Event Music Rock the House!

Zombie Audiences From Hell – Stop The Apocalypse!

Make Your Audience Do What You Want – Hit Them With a Lightning Bolt!

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