Big Ideas Blog

MAR

2013

Audience Segmentation is as Easy as Lick, Twist, Dunk!

Tags : attendee, audience, best, better, communications, content, corporate, engage, engagement, events, experience, experiences, function, improve, leadership, marketing, measure, measurement, meetings, metrics, needs, objectives, results, satisfaction, segment, segmentation, value

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Do you want to make your meeting, marketing and communication content more relevant, personal and actionable to audiences? You don’t need statistical analysis. You need Oreos and a cold glass of milk. At 3 years old, McKenna looked exactly like Cindy Lou Who from the Grinch Christmas story. Oreos were the cookie of...

MAR

2013

End The Fear! Six Steps To Asking Smart Questions

Posted By : Andy Johnston

Tags : answers, ask, asking, better, communications, content, corporate, engage, events, execution, experience, experiences, fear, HOW, improve, marketing, meetings, presentations, questions, questiophobia, results, smart, understanding, value

Comments : 1

The world’s longest scream by an individual is 56 seconds. Either he stepped on a Lego in the dark or had to ask someone a question. Even though there seems to be an epidemic of Questiophobia you can overcome it. You can become the master of the smart question. Where Did We Go Wrong? When we were children, we...

MAR

2013

The Heartbreak of Questiophobia! Are You Afraid of Asking Questions?

Posted By : Andy Johnston

Tags : afraid, answers, ask, asking, audience, better, communications, conference, content, corporate, engage, events, execution, experience, experiences, fear, improve, marketing, meetings, presentations, questions, questiophobia, results, understanding, value

Comments : 2

Tragic, senseless, it strikes with no respect to sex or age. Questiophobia – the catastrophic fear of asking questions. There seems to be an epidemic of bad information, misinformation and no information that’s infecting creative, content development, communication and marketing. Are you afraid of asking questions? Top...

MAR

2013

The “W” is Silent – Why No One Asks, “Why?”

Posted By : Andy Johnston

Tags : afraid, answers, ask, asking, audience, better, communications, conference, content, corporate, differentiate, engage, events, execution, experience, experiences, improve, logistics, marketing, meeting, meetings, questions, results, satisfaction, speeches, understanding, value

Comments : 2

Want to make your marketing, event or communication more valuable? Provide content and an experience that people can’t find anywhere else. It begins by asking the most important question. This is a true story. We were sitting in that strange twilight that’s unique to being backstage during a show or event. John...

FEB

2013

Forget Competitions – Attendees Just Want to Play Around!

Posted By : Andy Johnston

Tags : attendee, audience, boring, communications, competition, conference, content, corporate, engage, engagement, events, experience, experiences, games, gaming, generational, improve, interaction, losing, marketing, meetings, participation, planning, playing, results, secrets, tips, value, winners, winning

Comments : 1

Your next event belongs to gamers. I don’t mean a bunch of geeky teenagers indulging their fantasies until their skin clears up. These gamers are the majority of the people in the audience, the trade show, workshops, weddings and your customer base. Are business games and competitions really valuable? It’s projected...

FEB

2013

Great Content is Like Cooking Collard Greens

Posted By : Andy Johnston

Tags : attendees, audience, best, better, communications, content, corporate, customer, customers, design, events, improve, marketing, media, meetings, news, opinions, presentations, results, retention, satisfaction, strategic, strategy, understanding, valuable, value, videos

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Do you dream of something intriguing, spicy and with just enough of an edge to keep you interested? Do you wish you could find something that got better and better and kept you coming back for more? We’re talking about creating great content – and cooking collard greens! I can tell you right now, you need a hot...

FEB

2013

There’s Nothing More Dangerous Than A Successful Event

Posted By : Andy Johnston

Tags : attendee, audience, best, better, business, content, event, events, goals, hassle, improve, information, investment, leadership, marketing, measure, measurement, meeting, meetings, plan, planning, results, satisfaction, strategic, strategy, successful, value

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The audience applauds, the surveys show dazzling reviews, presenters, executives, marketing and trade show teams are getting tennis elbow from patting each other on the back. What are you going to do next time? That’s easy. Design more successful events. Don’t mess with success. Just do the same thing again! Wrong –...

FEB

2013

How To Hook An Audience – Secrets Of Engagement

Posted By : Andy Johnston

Comments : 1

Want to know the secrets of audience engagement? Start here! According to the Associated Press: The average attention span of a human in 2013 – 8 seconds. The average attention span of a gold fish – 9 seconds. Our attention span is less than a goldfish! I don’t make this stuff up folks. So we have to grab attention,...

JAN

2013

Never Exceed Expectations – It’s A Losing Play

Posted By : Andy Johnston

Tags : achieve, achieving, bad, better, business, clients, communications, conference, corporate, customers, decision, events, exceed, exceeding, expectations, goal, higher, improve, marketing, meetings, objectives, performance, process, results, revenue, satisfy, strategic, strategy, success

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It’s like those one-in-a-million games when the quarterback cuts loose a Hail Mary Pass that’s snagged in the end zone to win the game. Everyone’s expectations are exceeded but it’s a desperation play – thrilling but far too dangerous. You can never count on it. The extreme effort might win one game but the team with a...

« First ‹ Previous 7 8 91011 12 Next ›

Audience Segmentation is as Easy as Lick, Twist, Dunk!

End The Fear! Six Steps To Asking Smart Questions

The Heartbreak of Questiophobia! Are You Afraid of Asking Questions?

The “W” is Silent – Why No One Asks, “Why?”

Forget Competitions – Attendees Just Want to Play Around!

Great Content is Like Cooking Collard Greens

There’s Nothing More Dangerous Than A Successful Event

How To Hook An Audience – Secrets Of Engagement

Never Exceed Expectations – It’s A Losing Play

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